Facebook has become the Social Network Site (SNS’S) most popular in Chile. Thousands of young people who establish an identity on this site in order to build your own network of contacts and then generate socialization that directly affect both their privacy and their social-emotional life. This communication aims to describe and analyze the motivations, uses and consumption made by users of the network UCSC Chile on Facebook.com conducted from a qualitative perspective. The findings suggest that Facebook’s written more than a social space is a cultural product whose consumption at the macro level has become fashionable. Despite the co-content tended to «prosumption», because the users are also producers in this environment that prioritizes strong and weak ties of personal communities.
